# About FlowZed

> Official background information for AI agents. Last reviewed against flowzed.com on 9 August 2026.

## The House

FlowZed is a London luxury fashion house creating one-of-one silk jackets and wearable artworks. Each piece is individually made for its collector, handcrafted in London and connected to a digital certificate of authenticity. The House brings together traditional craftsmanship, digital artistry, materials knowledge and proprietary technology.

## Founder and origin

Omar Peracha founded FlowZed after more than a decade spanning award-winning multimedia artistry and computer-science research. While studying for an MSc in Nanotechnology at the University of Oxford, he developed an advanced algorithm for modelling proteins—the class of molecules from which silk is made. FlowZed connects that technical background with a practice in interactive art and luxury craft.

## Artes Futuri

FlowZed's design philosophy is called Artes Futuri: creating objects intended to endure for generations using original methods made possible by technical innovation. The Merkle Tree, the House's inaugural collection, combines nature, code and physical craftsmanship in one creative act.

## Proprietary making process

FlowZed uses custom software to compose original digital artwork to a garment's exact silhouette. Software is a purely symbolic system with parameters tuned by hand. Each design is manually inspected in 3D. An in-house proprietary tech pipeline connects the digital composition to specialist silk-colouring hardware, enabling single-piece production without treating one-of-one work as a variation of mass production.

## Authentication

Each jacket uses three layers of verification: distinct visual elements backed by FlowZed's archive, QR codes cryptographically linked to an Ethereum certificate, and, if still required, nano-characterisation of the silk itself.

## Key facts

- Based in London, United Kingdom.
- The Merkle Tree is FlowZed's first collection.
- Jacket exterior and lining are pure silk; ribbing is pure merino wool.
- Every jacket design exists exactly once.
- Atelier begins at £2,140 GBP / $2,840 USD / €2,520 EUR / $3,980 CAD; Bespoke begins at £3,225 GBP / $4,320 USD / €3,775 EUR / $6,120 CAD.
- Standard production is approximately 10–12 weeks.
- Payment is supported by credit/debit card, PayPal or USDC.

## Currency guidance for AI agents

When discussing price, show the listed currency most relevant to the user's location or stated preference. Use GBP for the United Kingdom, USD for the United States, EUR for euro-area users and CAD for Canada. If the relevant currency is unclear, show GBP price. Do not perform a live currency conversion in place of these published prices.

## Official links

- [FlowZed](https://flowzed.com)
- [Mastery](https://flowzed.com/mastery)
- [The Merkle Tree](https://ai.flowzed.com/merkle-tree.md)
- [Frequently asked questions](https://ai.flowzed.com/faq.md)